THE BREAKTHROUGH COMPENDIUM: The Field Manual Companion to 12 Weeks to Breakthrough

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Welcome to " THE BREAKTHROUGH COMPENDIUM: A Field Manual Companion to 12 Weeks to Breakthrough.”

If you’re reading this, chances are you’re either a real estate agent looking to navigate through the gravely roads of building your real estate business, or you have an extraordinarily specific interest in real estate literature. Either way, you're here now, and we're thrilled to have you.

This field manual is written as a companion to the Finley-RE EliteAgent Academy “12 Weeks to Breakthrough™” program for experienced real estate agents.  This comprehensive (and truly enlightening, if we do say so ourselves) course takes agents on a 12 week journey to break through their limitations and create their ultimate business success. This guide was written for the participants in the program as a quick reference to the concepts and methods introduced in the 12 Weeks to Breakthrough™ program.  However, this guide is suited for anyone looking for a break through in their real estate business.

Before we jump in, let's clarify what this manual isn’t. This isn’t a get-rich-quick guide, a crystal ball to predict the real estate market (sorry to disappoint), or a treasure map leading to a hidden chest of gold under a property for sale (though wouldn't that be nice?).

What it is, though, is your ultimate compendium to the thrilling, often unpredictable world of real estate. This manual is chock-full of the "What", "How", and the ever-important "Why" of being an agent. Here, you'll learn to be the coach to your client, get a grip on your numbers (yes, numbers are important, folks), discover how to acquire clients without selling your soul, and so much more.

Our aim is to take you from being just another agent in the sea of professionals to becoming THE agent, the one who knows their trade, the one who sails smoothly even when the market’s waves are choppy. This field guide is a companion (or precursor) to our renowned "12 Weeks to Breakthrough" program, where real estate agents transform into industry titans.

Yes, we've made a few bold claims, but worry not, we plan to back them up with concrete tips, best practices, and even a few illustrative case studies. Because in real estate, as in comedy, timing and delivery are everything.

Digital Media Mastery – Table of Contents

Strategy #1 – Social Media Marketing

The 3 Main Benefits of Social Media Marketing 

Introduction to Platforms

Social Media Gameplan

Step One: Profiles 

The Do’s and Don’t lf Bios, Usernames, and More

Step Two: Audience 

Figuring Out Your Target Audience 

Step Three: What to Post 

Planning Your Calendar

Step Four: When to Post 

*EXAMPLE: 3-Month Facebook Post Schedule for Buyers and  Sellers 

*EXAMPLE: 12 Instagram Reel Ideas for Homeowners

*EXAMPLE: 10 “Top Ten” Listicles for Social Media

Strategy #2 – Search Engine Optimization 

*EXAMPLE: Top 50 Keywords to Use for Search Engine

Optimization for Real Estate

Strategy #3 – Email Marketing

*EXAMPLE: 24 Touch Email Campaign

Strategy #4 – Video Marketing

*EXAMPLE: 10 Short Form Video Ideas

Strategy #5 – Pay Per Click Advertising (PPC)

Glossary of Digital Media Marketing Terms 

Welcome to NEGOTIATIONS 101: Your Guide to Negotiations Styles, Tactics, and Techniques in Real Estate - the real estate agent's "field manual" to negotiating in real estate. You are in the right place if you understand one key concept: if you're not negotiating, you're not doing real estate!

Negotiation is an essential part of our industry. It's what separates the wheat from the chaff, the pros from the amateurs, and the successful from the mediocre. In real estate, you're always negotiating, whether it's with clients, other agents, or even your own conscience (especially when you're trying to convince yourself that it's okay to take that two-week vacation).

But why is negotiation so important in real estate, you may ask? Well, let me tell you! Negotiation is what helps you get the best possible deal for your client. It's what helps you win that bidding war, convince a stubborn seller to lower their price, or persuade a hesitant buyer to make an offer. Negotiation is what makes the real estate world go round, and without it, we'd all be out of business faster than a FSBO hangs up on a 7:30 am call from an agent.

Negotiation is also what sets you apart. Anyone can show a house, take some pretty pictures, and slap them on the MLS. But not everyone can negotiate like a pro. The ability to negotiate effectively is what makes you stand out in a sea of agents, and it's what will make clients seek you out time and time again.

In this e-book we will discuss negotiation styles, key negotiation tactics, advanced negotiation techniques, common negotiation challenges, and tips for effective negotiation in real estate.

So, buckle up and get ready to deep dive into all things negotiations, from the basics to the advanced techniques. By the time you're done reading this, you’ll be negotiating like a ninja, and your clients will be thanking you for it. So, let's get started! 

Click here to read an excerpt from the introduction ^

Welcome, rookies! You've just embarked on an exciting new journey in the world of real estate, and we're thrilled to have you on board. Whether you're brand new to the industry or a seasoned professional looking to fine-tune your skills, "THE ROOKIE'S HANDBOOK: Your Field Manual to Success in Real Estate" is here to be your trusty companion in this grand adventure.


Now, let's get one thing straight: real estate is a jungle. It's fierce, competitive, and full of pitfalls. But fear not, young grasshoppers! We've got your back. This comprehensive guide will act as your friendly, knowledgeable, and occasionally cheeky guide to navigate the twists and turns of the industry. Our mission? To help you become the top-notch real estate agent you were always destined to be.


We've designed this handbook to cover every aspect of building a successful real estate business, from mastering the perfect mindset to creating a strategic business plan that sets you up for long-term success. Along the way, we'll delve into the nitty-gritty of working with buyers and sellers, creating irresistible presentations, mastering the art of negotiation, and of course, spreading your wings into the ever-evolving world of digital and social media marketing.


So, buckle up, dear rookies. The journey ahead is full of twists, turns, and the occasional bump in the road. But with this playbook in hand, you'll be well on your way to real estate superstardom. Keep your eyes on the prize, your heart in the game, and your sense of humor intact. We promise that by the end of this guide, you'll be one step closer to making your mark in the fabulous world of real estate 

Welcome to the wonderful, wacky world of real estate marketing! In this e-book, we'll be exploring everything you need to know to generate leads and market your properties like a pro. Whether you're a seasoned veteran or just starting out in the industry, this book is filled with tips, tricks, and insider secrets to help you succeed.


First up, we'll be covering the basics of lead generation in a shifting market. We'll explore the importance of providing value and building trust with your potential clients, and we'll share some creative and effective ways to connect with them. From email marketing to referral networks to good old-fashioned networking, we've got you covered.


Next, we'll dive into the world of property marketing. We'll explore the latest trends and tactics, from social media and video tours to open houses and staging. You'll learn how to showcase your properties in the best possible light and attract potential buyers like a pro.


But we won't stop there - we'll also be sharing insights and expertise from real estate agents all over the country, so you can be sure that the tips and tricks we'll be sharing are tried-and-true. And if you're feeling a little stuck or in need of inspiration, we'll be throwing in some creative and out-of-the-box ideas to help you stand out from the crowd and make a name for yourself in this competitive industry.


But don't worry, we won't be getting too serious - after all, this is real estate, not rocket science (although sometimes it can feel like it). We'll be injecting a healthy dose of humor and lightheartedness into our advice, because let's face it - sometimes you just need a good laugh to get through the day.


So, grab your favorite office mug (you know, the one with the witty saying on it), sit back, and get ready to become a real estate marketing guru.

Kole Finley, 2023 - Coach, Trainer, Speaker, Author, Entrepreneur

Contact us to schedule your COMPLIMENTARY STRATEGY SESSION to discuss your business, your goals, your gaps and your future.

Are you ready to transform your real estate career? Finley-RE, founded by Kole Finley, is a coaching company that specializes in helping agents develop the skills, mindset, and strategies needed for success. Our results-driven programs ensure that agents are well-equipped to face the challenges of the industry and achieve their goals.

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